Tilray Brands Completes Acquisition of Truss Beverage Co.
Acquisition Solidifies Tilray’s Leadership Position in Cannabis Beverages with ~40% Market Share
Truss Facility Bolsters Tilray’s Beverage Operations in
The Truss Beverage acquisition provides several key strategic benefits, including:
- Bolsters Tilray’s Beverage Operations in
Canada . Since acquiring the remaining 57.5% equity ownership fromMolson Coors inAugust 2023 ,Tilray has transitioned all cannabis beverage operations to itsLondon, Canada manufacturing facility, maximizing utilization, and lowering costs.Tilray plans to operate the state-of-the-art Truss Beverage facility inBelleville, Ontario to explore the production of new beverage innovations and to expand its beverage portfolio. - Strengthens Tilray’s #1 Cannabis Market Share Position and Solidifies Leadership in Cannabis Beverage Market.
Tilray boosts its leading cannabis market share position inCanada with ~40% market share in cannabis beverages.
Tilray’s combined brand portfolio now includes Canada’s top-selling brands across all cannabis product categories - Good Supply, RIFF,
- Optimizes Commercial Network Through Collective Sales, Marketing and Distribution Force.
Tilray is optimizing its sales, marketing, and distribution network with GND and its recently acquired cannabis beverage brands. This expanded network is expected to strengthen the Company’s commercial footprint and drive market share growth.
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Source: Tilray Brands, Inc.